The HEART of ARABIA

FROM THE FUTURISTIC SKYLINE OF RIYADH TO THE GOLDEN SANDS OF ALULA AND THE CORAL DEPTHS OF THE RED SEA, HERE ARE FIVE PLACES IN SAUDI THAT WILL CHANGE THE WAY YOU SEE THE WORLD.

- 

There are countries you travel to — and then there are countries that travel through you. Places that shift your sense of scale, silence your screens, and remind you how much of the world you've yet to see. Saudi Arabia is one of them. Across its vast terrain, long golden stretches of sand, holy cities, UNESCO heritage sites like Hegra in AlUla or the old town of Jeddah and modern confluences, the country is deeply in tune with its contrasts: ancient and modern, rugged and refined, spiritual and unmistakably human.

As global travellers seek journeys that are meaningful and transformative, Saudi Arabia invites you to explore its soul. This is a journey through a place of wonder, where coral seas meet desert horizons, and cities hum with the promise of discovery.

RIYADH:

The Skyscraper City

Saudi's capital, Riyadh, will give you a glimpse of the past and future of Arabia. It is here that you will find sleek glass towers rise beside centuries-old courtyards, and heritage buildings share postcodes with design museums and open-air festivals. Explore the city's rich heritage through souks, museums, and historical architecture, and experience its modern side with high-rises, a thriving art scene, fine dining, luxury hotels, and a lot more.