STRENGTH is the NEW FOREVER

BECAUSE STRONG IS NOT SEASONAL. STRONG IS FOREVER.

- Namrata Purohit

For the longest time, fitness was treated like a young person's game, something to chase in your 20s, slow down in your 30s, and eventually give up on. But over the years, I have seen that narrative shift, both in science and in real life. As someone who started training professionally at 16 and having worked with clients in all age groups and at all walks of life, I have realised that strength is not bound by age; it is shaped by consistency, awareness, and the belief that your body deserves care at every stage.

Why Strength Training Matters More As You Age

Once we hit our 30s, our bodies naturally begin to lose muscle mass and bone density, a process that continues unless actively countered. This can lead to slower metabolism, weaker joints, poor posture, and eventually, limited mobility. But the good news? Research shows that strength training/resistance training like Pilates or simply doing weights, when done correctly and consistently, can reverse many of these effects. It helps maintain lean muscle, supports bone health, boosts metabolism, improves balance, and enhances overall functionality.

30S: BUILD THE FOUNDATION NOW