THE PULSE OF A GENERATION

South African sound thrums with stories of hustle, heartbreak and hope. At its heart is DJ Speedsta and Tyler ICU, sweeping the globe with amapiano. Brought together by Rémy Martin VS Supérieur, this is more than a collaboration — it's a cultural moment. Two eras. Two sounds. One generation-defining soundtrack. Music didn't choose them. They were born for it

- Anele Geqiwe

RÉMY MARTIN VS SUPÉRIEUR — a bold, expressive and modern new cognac from the House of Rémy Martin — debuted in South Africa and Nigeria in September 2023. This Very Special (what the 'VS' stands for) Supérieur cognac elevates the classic VS, made from grapes of the exclusive Petite Champagne cru at the heart of the Cognac region and aged for three years in French oak casks, compared to two years for a traditional VS.

DJ Speedsta and Tyler ICU are ambassadors of this new cognac, standing as cultural icons in their own right. Speedsta, a celebrated DJ and radio host, has shaped the local hip-hop scene for over a decade, while Tyler ICU has propelled South African sound to international stages.

Together, they tell a story that stretches from Vanderbijlpark to Thembisa — from humble beginnings to global resonance.

This collaboration mirrors Rémy Martin's ethos: blending heritage with modernity. VS Supérieur reinterprets a legacy for today — and Speedsta and Tyler ICU represent South Africa's evolving creative landscape: bold, stylish, unapologetic and trend-defining. They embody excellence in craft and pioneering artistry. "I've always loved Rémy Martin since the days with Ricky Rick. That was a moment in culture," says Speedsta.

"This partnership is about celebrating craft, culture and a forward-looking trajectory. It aligns perfectly with how I've built my career — excellence of craft, superiority of mindset."

Tyler ICU echoes the same sentiment. "I've always wanted to give back and create spaces for younger artists. Partnering with a brand like Rémy Martin, who values heritage, craftsmanship and quality, resonates with me. It's about aligning with people who understand where I come from, not just what sells."

DJ SPEEDSTA: EXCELLENCE OF CRAFT