Game of Jawns

A DEFINITIVE GUIDE TO THE UNPRECEDENTED UPHEAVAL IN THE FASHION WORLD'S GREAT HOUSES.

- BY SAMUEL HINE

HEAD OF LAST YEAR'S SEPTEMBER runway-show season, practically everyone in the fashion industry agreed that change was overdue. Across the board, slowed-down spending was discouraging bold ideas. Critics and consumers were bored. So were designers themselves—even the highest-profile creative directors were fantasising about a shakeup.