following the thread

Oasi Zegna is turning traceable fibers into everyday luxury

- JONATHAN EVANS

TUCKED INTO THE FOOTHILLS OF THE ALPS in northern Italy is the Oasi Zegna nature preserve, 100 square kilometers of mountainous land blanketed by half a million trees. Company lore holds that the founder of the luxury label that shares his name, Ermenegildo Zegna, planted the first one there in 1910. A century later, though Zegna HQ is in Milan, the wooded oasis serves as a spiritual center for artistic director Alessandro Sartori.