Decoding mixed signals
Brunch
|September 06, 2025
Be it graffiti, glowing LEDs, or pixelated scripts, India puts its spin on every form. The results are fun and oddly endearing
I hope you've enjoyed journeying across India through its signs. Over the past few columns, it's been a thrill to be your typographic curious companion. I hope I was able to turn an ordinary walk through your city into a journey of hidden stories. We discovered how fonts and colours speak of identity, language, and place—and how moving canvases such as rickshaws, and unlikely spaces such as bus facades echo our rhythms.
There are three types of signs that don't really fall into a particular category. I want to talk about them a bit before we call it a day.

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