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Car nerds, assemble

Brunch

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December 06, 2025

Dubai's Icons of Porsche had something for every type of fan: Museum models, flashy new launches, and coveted classics

- HORMAZD SORABJEE

Car nerds, assemble

Icons of Porsche 2025 in Dubai felt less like a car show and more like a full-blown Porsche city – 30,000 people, several hundred cars and two days of pure immersion. It has quietly grown into the Middle East's biggest automotive festival and feels genuinely world-class.

The 2025 edition doubled down on the Icons part of its name, with 25 years of the Carrera GT as one of the key storylines. The V10 poster child drew the kind of crowds only a true unicorn can. Alongside it sat a spread of Sonderwunsch specials - ultra-bespoke cars that showed just how far the factory-custom programme can go, tapping into the same one-off, collector-grade mindset seen in recent Sonderwunsch GT cars.

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