LA VIE EN ROSE ISHA JA JODIA

Missing elements in the market prompted this designer to expand from Western wear to Indian attire. Today, she designs for the fearless women who are globally exposed yet true to their roots. Brides Today decodes how Rose Room by Isha J marries tradition with modernity to meet the demands of the new-age bride.

- SHRADDHA CHOWDHURY

Brides Today: In the past five years or so, how would you say brides have changed?

Isha Jajodia: Today, brides are leaning towards a more modern approach, prioritising comfort over traditional style. It's quite different from what their mothers and grandmothers might have expected. Instead of the traditional bridal attire, many are choosing contemporary looks, opting for saris or even tuxedos paired with a veil and a playful hairstyle. This 'less is more' trend reflects a desire for simplicity and individuality on their special day.

BT: "Rose Room Couture looks to break away from tradition." Would you agree with this perception?

IJ: We aren't necessarily breaking away from tradition. In fact, we're incorporating it on a modern canvas. We're simply bringing focus to the woman of today who amalgamates tradition with modernity while following her own voice, her own heart and mapping her own destiny. We do look towards the future and believe the Rose Room woman is globally exposed, well-travelled and forward-thinking. However, she keeps her heritage and roots in mind. It's a wonderful juxtaposition, a woman who is bold and fearless but also rooted and timeless.

BT: What pushed you to move from Western silhouettes to traditional Indian wear?