LO AND BEHOLD!

Moét Hennessy Diageo Singapore’s general manager Julian Quintero and marketing director Nausicaa Charrier demystify the Belvedere 10, the first and only super-premium vodka in the market.

-  INDRAN PARAMASIVAN

NECESSITY HAS OFTEN been cited as the mother of invention. But that simple rubric of cause and effect negates the sublime magic of vision and craftsmanship. A great thing exists because it was made, greatly. As splendid as it is peerless, the Belvedere 10, launched earlier this year, is a testament to the necessity - surpassing merits of craftsmanship. Originating from a single harvest of ultra-rare organic diamond rye and forged from the dictates of a recipe dating back to 1910, it is a category-defining, first-of-its-kind revelation worthy of a gold standard.

Julian Quintero and Nausicaa Charrier explain why Belvedere 10 is a fine thing that amplifies finery.

Julian, if you weren't working for the brand, what would you find exciting about the Belvedere 10?

I was born to work in wines and spirits. I can say that celebration is in my DNA as a Colombian. Considering that wines and spirits are an integral part of that experience, I would still be interested in the elements of luxury, tradition, craftsmanship, and heritage that are fundamental to the Belvedere 10. There is a unique combination of craftsmanship and heritage in this product. While it derives from the original recipe of 1910, the bottling could not be more novel or appealing. It drives the opulent excitement that Belvedere 10 is known for.