FLEXING FOR THE FUTURE

From hybrid workouts to AI trainers and biodegradable yoga mats, fitness has officially stretched itself - pun intended - into a full-blown lifestyle in India

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ver since the pandemic, fitness has gone mainstream in India. From conversations in living rooms to trends on social media, health and wellness are now central to how people think about their lives. A whole universe of fitness influencers has emerged on platforms like Instagram, YouTube, and X (formerly Twitter), offering advice and quick fixes for just about every health issue.

Alongside this, diagnostic centres are mushrooming across the country, reinforcing the importance of preventive care. Another major push? Rising healthcare costs. The fear of hefty medical bills is pushing Indians to take their health seriously.

All these factors have combined to fuel the rapid growth of India's fitness industry - and the shift is bringing with it a wave of new trends that show just how much fitness is now a priority for Indians.

HYBRID WORKOUTS: ONLINE MEETS OFFLINE

Fitness is no longer limited to in-person gym sessions. A growing number of fitness seekers are embracing hybrid training - a blend of digital and offline workouts. Studies show that over 40% of fitness enthusiasts now prefer this model. It makes perfect sense given today's hectic urban lifestyle.

To meet this demand, gyms are rolling out hybrid memberships that allow members to work out both at home and in person. This model has proven profitable, with high user retention thanks to its flexibility. Fitness companies are seeing a steady stream of revenue from these memberships, making it a win-win for both businesses and customers.

FUNCTIONAL FITNESS: TRAINING FOR REAL LIFE

Functional training is gaining ground in India. According to Nike, it focuses on mimicking real-life movements - like lifting groceries or picking up a child - rather than isolated gym exercises. The goal? To improve strength, posture, and mobility in ways that help people in their day-to-day lives.