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A spotlight on the real journeys, insights, and breakthroughs of trailblazing mutual fund distributors
Beyond Market
|September, 2025
Welcome to the Billionaire Code podcast series where we meet select Mutual Fund Distributors (MFDs) who have accumulated assets under management (AUM) of over ₹100 crores and have been part of thousands of families' wealth creation stories.

In the first episode of the series, we're meeting someone who is very contrarian, a rule breaker who has accumulated over ₹1,500 crores AUM without any sales team, without any back-end team. He conducts 10-12 meetings daily all by himself. He is connected with thousands of families. He has over 4,000 clients. He has been watching this industry grow for 40 years. The person we're meeting today is a case study in himself. Let's meet Mr. Sadashiv Phene and learn about his journey as a successful MFD.

Rakesh Bhandari: You started in financial services 40 years ago when you were less than 20 years old. Did you ever think you would reach ₹1,500+ crores (AUM)? Did you have this vision when you started?
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