Spotlight on VITAMIN C

It's the ultimate ingredient for post-summer skincare

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Vitamin C is an antioxidant that helps keep skin protected from damage, caused by everything from city fumes to UV rays and free radicals. It also works to brighten skin and fade pigmentation, dark circles and any age spots you already have. Vitamin C, also known as ascorbic acid or L-ascorbic acid, acts as an invisible shield, preventing harmful pollutants from seeping into pores. It also helps increase cell turnover, which is what helps with brightening and increasing collagen production. When it comes to any active ingredient, the best way to see real results is to use a serum. The light, concentrated formula sinks deeper into the skin, meaning you get the most benefit. You can use a vitamin C serum every day - we'd recommend applying it in the morning, after cleansing and before moisturising.

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