Nature's way forward

While many beauty brands retrofit their operations with eco-friendly practices, Weleda’s story reveals how a brand can scale globally without compromising its core values. Theirs is a masterclass in maintaining integrity, meeting modern market demands and trailblazing sustainable innovation.

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Since their founding in 1921, Weleda has pioneered holistic beauty through a deep respect for nature and sustainability, creating products that support the body's regenerative processes. This philosophy, rooted in anthroposophy (which recognises the connection between humans and the natural world), extends from the brand's biodynamic gardens to its seed-to-shelf sourcing, ensuring every step from cultivation to production is ethical, sustainable and regenerative.

Innovation and tradition coexist at the heart of Weleda's operation. The brand's iconic Skin Food, first developed in 1926, remains a beloved staple, proving that nature's wisdom is timeless. While honouring this heritage, Weleda also embraces modern advancements. Its Contouring Face Care range incorporates their patent-pending Collagen+ Active Complex, blending blue gentian, edelweiss and centella asiatica — sustainably sourced from the Swiss Alps — to enhance collagen production and strengthen the skin barrier.