Love That Natural Look

A beauty pro's guide to no-makeup makeup

- BOBBI BROWN

When I first started as a makeup artist in the '80s, people intentionally used darker shades of foundation and donned electric-hued eyeliner. Despite the trends, I thought everyone, myself included, appeared their best with a more subtle approach (like using brown eyeliner instead of purple and black mascara instead of blue). Since then, I've spent decades honing the no-makeup look, and now it's one of my signatures. And yes, it does actually involve makeup!

Creating a natural look is simple, but the best approach isn't to just wear less. In fact, if you don't apply enough or if the color is too light, you'll look washed-out. Wear too much, and it may fall into fine lines and wrinkles. Applying products correctly is paramount. Here's how:

PREP SKIN