Unani Medicine: At crossroads of tradition and modernity

Manufacturers, academic institutions and research councils are working together to elevate Unani medicine through clinical validation and policy alignment with international standards, finds Swati Rana

- By Swati Rana

Unani medicine has been practiced in India for centuries but in recent years, the global health and wellness trend has brought renewed attention to Unani and other traditional systems. Once viewed largely as a heritage stream of healthcare, it is now repositioning itself as a modern, evidence-driven system with aspirations for global recognition. The sector is proactively investing in analytical technologies, pharmacological studies, and clinical evaluations to build a body of data that strengthens both credibility and consumer confidence.

The industry is witnessing a significant change to further strengthen and boost the growth of Unani medicine not only in India but across globe. The three major stakeholders of the industry - manufacturers, academia and CCRUM are collaborating and exploring various initiative that would help in gaining credibility and accessibility of Unani medicine.

From traditional to modern, evidence-based products

Today, Unani stands at a transformative moment where its future is shaped not only by the weight of its tradition but also by the demands of modern science, global regulation, and discerning consumers. “Unani medicine today stands at a unique crossroads where tradition and modern science can enrich one another,” reflects Abdul Majeed, Chairman & Trustee, Hamdard. “The journey ahead is about harmonising timeless wisdom with rigorous evidence to earn both trust and global acceptance,” he adds.

Unlike earlier decades, where classical formulations were reproduced with little alteration, today's Unani manufacturers are increasingly turning to evidence-based validation.

“This shift is not cosmetic—it is strategic,” said Majeed. He further elaborated that the industry is currently focusing on credibility and accessibility to ensure Unani is scientifically validated at the same time making it affordable for wider acceptance, especially among younger, wellness-driven consumers.