Capturing Fred Panaïotis in the Midst of Workmen at Champagne Ruinart

Photo assignments in Champagne are usually enjoyable, writes Jon Wyand, but this time it was less so, and something of a challenge

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Assignments in Champagne usually come with a hint of hedonism to be enjoyed. I always, well nearly always, feel rather spoilt and try not to think what my great grandfather and grandfather, both presbyterian ministers, would have thought. The latter, a padre during the First World War in France, would, I expect, have looked away and simply counselled moderation among all things... But “moderation” is not a word you hear in Champagne houses who are demanding customers, fastidious about imagery and brand values so it can be anything but an easy ride.