GREEN GOLD

A beautifully designed new book, Born in Oasi Zegna, explores the rich material ancestry and environmental philosophy of the illustrious Italian fashion house

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Amid the picturesque peaks of the Biella Alps in Piedmont, northern Italy, lies Oasi Zegna, a 100 sq km slice of bucolic scenery where Ermenegildo Zegna – founder of the eponymous Italian fashion house – opened his first wool mill in 1910. Oasi Zegna not only marks the birthplace of Zegna, but also reflects the house’s commitment to the natural world: for it was here, alongside the mill, that Ermenegildo would begin fostering a thriving ecosystem by planting conifer trees, which now number 500,000 and counting.

Now, more than a century on, a richly-illustrated new book,