Walk This Spray

Scented runways are the latest merger of perfume and fashion

- THESSALY LA FORCE

Earlier this year, the New York–based fashion designer Willy Chavarria sprayed Parfums de Marly’s Haltane on not just himself but on his models, the roses he left on the seats, and throughout Brooklyn’s Greenpoint Terminal Warehouse. Afterward, Chavarria pretended to imbibe from a novelty-size bottle of the scent; he drinks it “by the gallon,” he joked. Haltane is an animalic perfume, heavy on the oud—a woodsy, musky smell— mixed with more delicate florals such as lavender and bergamot. It is masculine but not overpowering, and to Chavarria, it served as another portal into his collection.