Star RHYTHM

Lensed here in Dior’s haute couture designs, Jisoo—global music phenomenon, captivating actress and the founder of her new label, Blissoo—discusses her career evolution with Amortage, the courage of fresh beginnings and her profound philosophy of cherishing happiness in the present moment.

- NARANG KIM

Two years after her debut solo album Me captured global attention, Jisoo is embarking on a vibrant new chapter, marked by inspiring evolution and creative autonomy. With the release of her introspective second solo album, Amortage a cinematic journey through love and growth-and the founding of her own label, Blissoo, the multi-talented artist is navigating a period of intense creativity and entrepreneurial spirit. Beyond her celebrated roles as a member of the K-pop group Blackpink, a globally acclaimed solo performer and an increasingly sought-after actress, the star champions a profound personal philosophy: one that consciously steers away from past regrets and future anxieties, anchoring her firmly in what she beautifully terms the "circuit of happiness in the present". This guiding principle is palpable not only in her artistic expressions, from the style concepts of her music videos to her commitment to new genres, but also in her thoughtful approach to leadership and life's myriad experiences.

Below, the global superstar sits down with Vogue in an exclusive interview, delving into the inspirations behind Amortage, the heartfelt challenges and joys of establishing Blissoo, her immersive experiences in acting—including the upcoming drama Boyfriend on Demand.

How have you been feeling lately?

It's been hectic! All the work I've done non-stop over the past year is finally being released, so everything feels a bit chaotic and unorganised—like a jumbled mess. But at the same time, I feel proud as each project comes to light.

It’s been two years since you released your first solo album Me featuring ‘Flower’ and now you've come back with your second solo album