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Crafting LEGACY

Vogue Singapore

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July/August 2025

The Singapore we know today is as dynamic and rich as it is only because of what, or rather, who once shaped us. For our Home issue, we illuminate six foundational voices who laid the groundwork for our culturally rich fabric. This feature delves into their creative worlds and unique journeys, showing how each of them infuses Singapore's essence into their designs as fashion becomes both a vessel for cultural preservation and a meaningful step towards our evolving codes of style.

- Words NURUL FIRDOUSEE

Crafting LEGACY

Laichan

Following our Vogue Man feature with Eddie Goh—where he spoke about continuing his late brother Laichan's legacy—we take a closer look at his late brother's eponymous label he now steers. Established in the late '80s as The Dress Shop in Liang Court before relocating to Raffles Hotel in 1991, the label quickly became known for its modern take on the cheongsam—bias-cut silhouettes, Italian silks, French lace and subtle, handcrafted details. Goh, who trained under Laichan for decades, now leads the label from its Mandarin Gallery studio, continuing its focus on garments that honour tradition while responding to the present.

imageHow did you start your journey into fashion. What sparked your entry and what continues to drive your work today?

My journey into fashion wasn't planned. I started working with my brother, Laichan, around 1987—just helping out. Gradually, I found myself drawn to the process: the discipline, the detail, the quiet satisfaction of creating something with my hands. Back then, it wasn't about launching a label, but about building something meaningful together. Over time, the brand became a reflection of that shared purpose.

What are the biggest challenges you've faced as a designer in Singapore and how have they shaped your creative direction?

One of the biggest challenges has been maintaining consistency while adapting to change. We've never followed trends, so staying true to our values in a fast-moving world takes discipline. After Laichan's passing, the emotional and practical weight of continuing the brand became a new challenge. But I take it one day at a time, staying close to what we both believed in: quality, elegance and quiet strength.

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