Reggio Empire
Town & Country US|November 2023
An Italian dynasty built a giant of quiet luxury. Its third generation intends to keep things strictly in la famiglia.
ERIK MAZA
Reggio Empire

In some corners of the fashion industry, reporters speculate about the future of Italian luxury as it faces competition from French conglomerates. The conventional wisdom has it that investors who value the French model of quick-change creative directors worry that Milan’s monarchs are flagging because they refuse to plan for succession. Never mind the flawed premise of that argument—during September’s Milan Fashion Week, some retailers reported that their Italian business was actually stronger than their French—one dynasty actively preparing for a continuation of power is the Maramottis, the family behind the Max Mara Fashion Group, named for its flagship label. If the family name doesn’t ring a bell, that’s because it’s how they prefer it. The Medicis of Reggio Emilia run, sotto voce, a mighty empire of brands, nine in all, with some 2,500 stores in more than 100 countries, that defined quiet luxury before the phrase existed. And they’ve done so for seven decades without expanding into diffusion lines—no homewares extension here, not even menswear—or leaning too heavily on influencer culture. More importantly to the heirs of the founder, Achille Maramotti, the company has remained independent, and their children, who are now rising through the ranks, intend to keep things that way for posterity.

Diese Geschichte stammt aus der November 2023-Ausgabe von Town & Country US.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November 2023-Ausgabe von Town & Country US.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS TOWN & COUNTRY USAlle anzeigen
Consult the Oracle
Town & Country US

Consult the Oracle

From high inside his new Athens lair, jeweler Nikos Koulis holds forth on mixed metals, good light, and the secrets of veal lemonato.

time-read
3 Minuten  |
May 2024
THE BITTEREST PILL
Town & Country US

THE BITTEREST PILL

The notorious double homicide of a pharmaceutical billionaire and his wife remains unsolved. Now the inheritance battle over their fortune threatens to pry open a family's vault of secrets and add another chapter to the saga of a gruesome murder mystery.

time-read
10 Minuten  |
May 2024
The Game PLAN
Town & Country US

The Game PLAN

Join the soccer team! Take up fencing! How about shot put? The advice tossed at athletically inclined kids hoping to get into good colleges starts early, as do solicitations from admission advisors who specialize in sports. If only it were that easy to cross the finish line.

time-read
10+ Minuten  |
May 2024
Isn't That Rich?
Town & Country US

Isn't That Rich?

From SNL to the silver screen to awards show stages, Maya Rudolph always brings the magic. Her latest trick? Turning an out-of-touch billionaire into TV's most endearing character.

time-read
9 Minuten  |
May 2024
MOB WIFE No More
Town & Country US

MOB WIFE No More

There's nothing tacky about it. All hail the return of the oldest trick in the book.

time-read
3 Minuten  |
May 2024
That Was AWKWARD
Town & Country US

That Was AWKWARD

Goodbye frizzy bangs, hello contoured cheekbones. Tweens are cooler, and hotter, than ever. What could go wrong?

time-read
3 Minuten  |
May 2024
Because You're Worth It
Town & Country US

Because You're Worth It

Think long-term improvements, not quick fixes. Here's how to build equity in your face.

time-read
3 Minuten  |
May 2024
Anatomy of a Classic
Town & Country US

Anatomy of a Classic

How do you capture the rhythms of dance in a bag? With reverence for the past-and really good leather.

time-read
1 min  |
May 2024
The Me Aesthetic
Town & Country US

The Me Aesthetic

In the peak era of social media fashion, how do you dress as if you have a mind of your own? We have found your way out of the maze.

time-read
3 Minuten  |
May 2024
The Year of the Swan
Town & Country US

The Year of the Swan

Simplicity telegraphs confidence, which is why no portrait of a lady today is complete without a demure classic like the button earring.

time-read
2 Minuten  |
May 2024