ROLLING IN FAST

After pouring his heart into a solo album and embarking on a world tour, BamBam has swiftly found his "true colour of music style" and is primed to show his true essence in everything he does including new music, which is "definitely on the horizon"

- IAN LEE

Since BamBam debuted Sour & Sweet — his full-length solo album — a year ago, the South Korea-based Thai rapper and singer has been moving at a whirlwind pace. He’s been on his ambitious Area52 World Tour since mid-September, making stops in Thailand, the Philippines, Japan, Europe and more. “My f irst solo tour — it’s been even better than I imagined. I’m having the time of my life, honestly. I’m having a lot of fun with all of my team, and every moment is a blast,” the affable artist tells L’OFFICIEL SINGAPORE in Seoul. Earlier this year in February, BamBam was named a Louis Vuitton House Ambassador — and was the star that the house tapped on to reveal its impressive destination concept, LV The Place. Don’t expect to see him slow down for the year just yet. “New music is def initely on the horizon. I’ve been working on it while on tour, and it’s going to be something special. This tour has been a journey of growth and learning for me, and all of that will be ref lected in the new album,” he says.

Hi BamBam! In recent months, you have been busy with your Area52 World Tour dates in Asia, the US, and Europe. Could you sum up how you’ve spent the year so far?

2024 has been a whirlwind, let me tell you. It’s been one adventure after another. From the New Year countdown event when I was on stage, to jetting off for the Latin America tour and then hitting up Europe, nonstop action it’s been.