STRAIGHT-TALKING

Designer Nupur Kanoi on the evolution of bridal fashion that's driven by the modern bride's desire to be experimental with silhouettes and colours

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Bridal fashion in India is undergoing a transformation, moving beyond the confines of conventional lehengas and heavy embellishments to embrace a fresher, more personal approach. The modern bride is no longer dressing to fit a traditional mould – she’s looking for something that reflects her individuality, and which feels like an extension of her personality. She seeks outfits that are contemporary yet rooted, bold yet effortless, luxurious yet versatile. This shift towards new-age or alternative bridal wear is redefining how wedding fashion is perceived, allowing for an expression of modernity without compromising on heritage.

This evolution is natural to our design philosophy. Our take on bridal wear is not about grandeur for the sake of it but about creating pieces that resonate with today’s woman – someone who appreciates craftsmanship but refuses to be weighed down by tradition. She wants movement, fluidity, and a sense of self in what she wears. For us, bridal wear is no longer about a single-day spectacle, but about building a wardrobe that lives beyond the wedding, adapting to different moments of her life.