MADE FOR YOU

Skincare that sees the real, everyday problems of Indian women, addressing the much- neglected concerns such as pigmentation, dullness, dark spots, and uneven texture

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There’s something about summer that makes us hyper-aware of our skin. The heat, the tan lines, the bumps that show up out of nowhere, the stubborn patches that suddenly look five shades darker. And while we've been taught to slap on SPF and switch to ‘lighter’ formulas, the truth is, most skincare still doesn’t really get Indian skin. Not its needs, not its tones, and definitely not its concerns. Boofootel, a homegrown skincare label, however is changing the game with intention and doing what the global giants haven't been able to do.

The Story Behind

If you come to think of it, for decades, most skincare has been made with Western skin in mind—where hyperpigmentation, uneven tone, and dark knees and elbows were never part of the conversation. So, what did we do? We adapted. We layered products. But it’s different this time.