Label ALERT 10

Festive dressing, but not as you know it. This month, try relaxed silhouettes and crafty yet cool separates

- PASHAM ALWANI

IF YOU LOVE: Handcrafted details with a cool, modern twist.

THEN YOU WILL LOVE: Medha.

WHO: A craft and process led label by NIFT alumni Medha Bansal's eponymous label Medha is built on championing surface design and intelligent detailing. Born out of an obsession with texture, colour contrasts, detail, and individuality, the brand reimagines Indian craft through intuitive design, mindful making, and a love for imperfection and process.