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IN SEASON

Grazia India

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October 2023

Athiya Shetty on making the most of the festive season as she fronts the campaign for a global retailer

- PRATIKSHA ACHARYA

IN SEASON

GRAZIA: What about H&M’s newest festive campaign drew you to it?

ATHIYA SHETTY: When I was approached for the campaign, I was instantly drawn towards its creative concept, which is built keeping togetherness, relationships, and the festive season in mind. I had the amazing opportunity to shoot the campaign in a gorgeous palace setting with architectural columns, vaulted ceilings, and lush greenery. Renowned fashion photographer Gregory Harris shot the film along with the amazing team on set and in the studio.

G: What is your idea of festive fashion?

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