FROM LONDON COOL TO DELHI CHIC

Long gatekept by fashion girls abroad, COS is set to open its first Indian store in Delhi - making understated essentials mainstream.

- ARANYAA CHOWDHURY

There are two kinds of people in the world right now: Those who are levitating with joy at the thought of COS opening its first Indian store, and those clutching their pleated midi skirts in horror because their best-kept secret is about to be, well... not a secret anymore. If you've ever been the girl in London smugly whispering, "Oh, it's COS" when someone asks where your effortlessly draped dress is from, brace yourself, Delhi is about to get its first dose of Scandinavian minimalism this Autumn-Winter 2025.

To mark the moment, COS flew to Mumbai for an exclusive preview day at the Four Seasons, complete with a peek at their Spring Summer 2025 collection and a chat with Karin Gustafsson, the brand's Design Director and all-around custodian of elevated essentials.