The Cutting Edge Of Skincare

Sakshi Rawte talks to Dr Irena Eris about the much-awaited launch of her eponymous beauty brand in India

- Sakshi Rawte

If there's one industry that's witnessing technological advancements and improvements on a daily basis, it's the skincare industry. Dr Irena Eris aims to offer simple solutions to specific skin concerns with her revolutionary research-backed brand of skincare products. The brand was born in Poland in 1983. "Research and development is at the core of everything we do. We use science to provide straightforward answers to issues people have been battling," Dr Eris says. She chats with ELLE about prioritising science in skincare at a time when no one did.

ELLE: Congratulations on your launch in India. What are your thoughts on the Indian market?

Dr Irina Eris (IE): I'm ecstatic about finally bringing my life's hard work to India. Before launching in the Indian market, we conducted thorough research to understand what the space is like. I've realised that this market is vibrant and booming. The Indian consumer is knowledgeable and interested in learning more about skincare all the time; they consume beauty content and are aware of ingredients, their compatibility and efficacy.

ELLE: Tell us about the journey.