MULTISENSORIAL

From velvet acoustics to scent-driven spaces, Siya Bhambwani explores why modern luxury is designed to be felt as much as seen

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Luxury no longer announces itself with gold foil or glossy packaging. Instead, it lingers in the way a scent curls through a room, how a textured wall absorbs sound, or how an experience leaves a trace on the skin. The most considered indulgences today don't compete for attention; they envelop it. In the world of high design and hospitality, the senses have become the primary canvas. The result is a growing shift toward what many are calling sensory maximalism-a new standard of luxury defined not by visual impact, but by emotional residue.

EXPERIENCE OVER EXCESS

As millennials and Gen Z become luxury’s dominant audience, priorities are shifting. Ownership is no longer the end goal, presence is.