From the limited knowledge I have gathered about skincare, one thing is clear-including multi-benefit products with a hero ingredient makes a difference to skin health. The Body Shop, for one, has proved this over years through its varied ranges. When the brand decided through its multiple clinical tests-to bottle the power of the edelweiss flower, little did it know that it would reinvent the idea of daily skincare. Edelweiss is known as a resilient mountain flower with a powerful antioxidant which has been used in traditional medicines for centuries.
While visiting the edelweiss fields, I met Francois Paul, an edelweiss expert and a specialist in the cultivation of Alpine plant extracts, and Laura Keane, Global Brand Development Director at The Body Shop. I was keen to discover what went behind pioneering the use of the flower in skincare. With this vegan-certified range, the brand has launched a complete routine with seven products that include Edelweiss Daily Serum Concentrate, Edelweiss Eye Serum Concentrate, Edelweiss Serum Concentrate Sheet Mask, Edelweiss Bouncy Jelly Mist, Edelweiss Liquid Peel, Edelweiss Cleansing Concentrate, and Edelweiss Intense Smoothing Cream.
THE POWER OF EDELWEISS IN COSMETICS
Diese Geschichte stammt aus der August 2022-Ausgabe von Elle India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August 2022-Ausgabe von Elle India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Green CRUSADER
For sustainability activist Aakash Ranison, time is of the essence in his effort to mitigate the ongoing climate crisis, finds Barry Rodgers
GREENING The Beauty Experience
Kannagi Desai explores the intersection of eco-consciousness and consumer expectations in the Indian salon industry
Lazy Day Edition
ELLE's Beauty Editor, Kannagi Desai, lists her three favourites for tranquil lazy days, where self-care reigns supreme
Hydration Hero
The Kiehl's Ultra Facial Cream, with its superior moisturising capabilities, will always have a permanent spot on our shelves, reports Sakshi Rawte
The Cutting Edge Of Skincare
Sakshi Rawte talks to Dr Irena Eris about the much-awaited launch of her eponymous beauty brand in India
Inside Out
Can holistic wellness practices mitigate the detrimental effects of elevated cortisol levels crucial for maintaining healthy skin? Urmi Dande asks experts
The Perfect Score
Ed Sheeran, who delivered a magical performance in Mumbai as part of his Mathematical tour, caught up with Isha Mayer for a candid chat on music & more
Crafting Tomorrow
Ainee Nizami Ahmedi discovers how Dipali Goenka is forging a sustainable legacy
Scrumptious Scraps
Chefs discuss the culinary potential of kitchen waste and how it can help foster a sustainable system with Isha Mayer
Nature's ABODE
On a winter escape to the hills, Isha Mayer discovers the sustainable retreat, Amaya, whose offerings are an ode to its natural surroundings