Beauty Unplugged

For ELLE India's Beauty special, Sukriti Shahi spoke to six global makeup and skincare experts about the evolution of the industry and the people that they are behind the spotlight

- Sukriti Shahi

The beauty landscape has changed dramatically over the last decade-it's more inclusive and dynamic than ever and has something to offer to everyone who steps in. For this special issue, we spoke to global experts and trend creators about how they've helped shape the industry, what it means to be in the business in current times and how the landscape has changed.

Skincare, Science, & Simplicity

DR BARBARA STRUM,

MD, AESTHETIC DOCTOR AND FOUNDER, DR BARBARA STRUM

Known for the popular vampire facial that went viral with Kim Kardashian, Dr Barbara Sturm became widely popular for her research-based and science-backed products. She's known for her MC1 cream - a prescription-based personalised face cream that's mixed with the client's own white blood cells. Her skincare line has taken that path; it's boosted with active ingredients and designed to heal the skin and reduce inflammation.

ELLE: What is your skincare routine like?

Barbara Sturm (BS): During the day, I use a facial scrub or DBS enzyme cleanser, twice a week, to remove dead skin cells, boost circulation and encourage skin renewal. After showering, I apply my balancing toner, hyaluronic serum and The Better B niacinamide serum. I follow it up with the Super Anti-Aging range of face cream, neck and décolleté cream, and when I have dark circles or puffiness, the eye cream. The face mask, which I use daily, acts as an effective 15-20-minute boost of rich hydration.