The Future of Beauty

ELLE's beauty team looked into our crystal (makeup) ball reviewing more than 500 submissions and found the year's most innovative and advanced beauty breakthroughs.

- Margaux Anbouba

ON THE SCENT

Fragrance was the fastest-growing beauty category last year, according to market research from The NPD Group. The industry continues to merge wellness and self-care with innovative new ingredients. The Nue Co. expanded its collection of functional fragrances with Water Therapy ($95; thenueco.com); a single spritz swaddles the wearer in a blend that evokes a day at the beach (and the serenity that comes along with it). Costa Brazil's first fragrance, Aroma ($198; costabrazil.com), is blended with a mixture of natural Amazonian notes that evoke the calming chemicals given off by trees-so wearing it feels like you're wandering through a lush forest. It took multiple revisions to perfect the water-based Dior J'adore Parfum d'eau ($148; dior.com), which uses a high-pressure nano-emulsion technique to give the purest aroma of uplifting orange blossoms sans alcohol.

BRIGHT IDEAS