EVERYONE WANTS TO SMELL RARE AND DIFFERENT

Niche perfumes are helping you to be less like the crowd— and more like you.

- KATHLEEN HOU

Your name may not be Taylor Alison Swift, pecially when it comes to scents. Let's recall your personal Fragrance Eras Tour: Your teenage years, puzzling over whether you wanted to smell "clean" or "fresh." Then the "School Dance Scents" era. Maybe you had a "Sure, I'll Sample the Perfume in This Club Bathroom" era. Perhaps a CK One, Flowerbomb, Baccarat Rouge, or all-of-theabove era. And now? You have a chance to be in your most powerful scented era of all. It's never been easier, more exciting, or more thrilling to smell like nothing you've ever experienced before-and exactly what you've always wanted.

#Perfumetok confirms the huge surge of interest in scent, with the hashtag drawing billions of views. Funmi Monet, a fragrance and beauty content creator, describes its appeal: "You don't have to be a certain size; you don't have to be Kendall Jenner, or even super-rich," to put on a fragrance and feel more seen (or smelled).