How Celebs Makeup

On trends that last, the Insta-age of filters, and why individuality will always be in.

-  Anwesh Banerjee

Step inside the vanity van and you'll find more than just powders, palettes, and hairspray. Amid the glaring warmth of mirror lights, there are artists shaping beauty, one contour at a time. From magazine covers, campaigns, and memorable editorials to red carpet moments, their work is a reflection of instinct and intention. This story spotlights four such artists as they decode trends, challenge sameness, and talk of their most memorable work.

Sandhya Shekhar

“Sleep. It's the biggest beauty hack.

You can see it on the skin immediately when someone's well-rested."

Honestly, it's not just about looking pretty anymore," says Sandhya Shekhar over a call. She has just returned from a quiet retreat, a welcome and much needed departure from the bustle of daily life as one of India's top beauty professionals. As someone who has worked in the industry for decades, Shekhar is a seasoned artist who knows the importance of individuality. "People are expressing themselves. Might be through a bold graphic liner, a statement lip, or even a full-blown blush moment. But, it's less about the trend and more about the personality they want to channel."