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MY MISERABLE WEEK IN THE 'HAPPIEST COUNTRY ON EARTH'

YOU South Africa

|

2 October 2025

For eight years in a row Finland has topped the World Happiness Report but how does it feel to live there? Is it as wonderful as it's cracked up to be?

- MOLLY YOUNG

MY MISERABLE WEEK IN THE 'HAPPIEST COUNTRY ON EARTH'

COMING to Helsinki in February is “an objectively weird choice,” Mikko Tirronen tells me.

“During this time, we don’t have...” he pauses “... colours.”

I am sitting in a coffee shop with Mikko, a web developer and writer, after flying to the Finnish capital to think about happiness. For eight years running, Finland has been rated the happiest country in the world by a peculiar United Nations-backed project called the World Happiness Report, started in 2012.

Soon after Finland shot to the top of the list, its government set up a “happiness tourism” initiative, which now offers itineraries highlighting the cultural elements that ostensibly contribute to its status: foraging, fresh air, trees, lakes, sustainably produced meals and perhaps, above all else, saunas.

Instead of adhering to one of these optimal itineraries or visiting Finland at the rosiest time of year (any time except the dead of winter), I’ve come, to Mikko’s bafflement, with few plans at all during one of the bleakest months. Would the happiest country on Earth still be so mirthful at its gloomiest?

When I explain this, Mikko recalls a quote by the Finnish author Jukka Viikilä that goes, “Finland is a land where children play in darkness.” The quote is both a metaphor and a descriptive statement, he suggests. Because of the country’s global coordinates, Finnish kids do indeed play in the dark a lot. To avoid being struck by vehicles, they clip decorative reflectors, called heijastin, to their coats. The reflectors come in all shapes: lemon, poodle, swan, hedgehog, soccer ball. Adults wear them too.

“I joke that going outside without my reflector is a way of inviting suicide,” Mikko says. “If it happens, it happens.”

His partner doesn’t like this joke, he adds.

We are both drinking from small coffee cups, which are prevalent in Finland. Anyone wanting more than a thimbleful of coffee has to pursue refills relentlessly.

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