LET THE STORY GUIDE YOU

Concept artist Greg Danton reveals how putting the story first can help inspire your artwork

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"This picture is from a personal project I've been working on. I always try to start my work with a thumbnail and an idea of a story. After my initial thumbnail exploration, I created the assets and focused on the Orc king in ZBrush. I tried to keep the 3D somewhat loose to keep things moving quickly and to stop myself from getting too bogged down with texture detail or topology concerns. I find it's easy to get lost in the technical aspects in 3D. Having a strong focal point and a compelling story hook helps me to concentrate on what's important and what to get rid of. These details will ultimately guide the attention of the viewer."