RADHIKA AGARWAL YADAV

The co-founder of sustainable swimwear brand La Paz wants to design pieces you'll love to wear for years

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When Radhika Agarwal Yadav co-founded La Paz with her husband Anshul in May 2023, it was the actualisation of a childhood dream. Named after the Mexican town where the couple once dove to see majestic white sharks, the preservation of oceans and its magnificent creatures has been central to the swimwear label since its inception. “Today, starting a brand takes more than just good design – it requires purpose,” says Radhika. “I once read that the world doesn’t need more, it needs better – that has stayed with me and continues to guide everything we do.”