Shure Appoints Ekta Shetty as Senior Sales Director for Emerging Markets

Shure has announced the appointment of Ekta Shetty as Senior Sales Director for Africa, the Middle East, India, Southeast Asia, and the Pacific. Based in the Dubai office, Ekta will lead Sales Management, Market Development, Channel Marketing, and Customer Experience across Dubai, India, Singapore, and Australia. Her role will focus on driving growth, strengthening distribution and channel partnerships, and advancing Shure’s go-to-market strategies in these key regions.

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Ekta brings over 15 years of international leadership experience in the AV and Unified Communications industries. Prior to joining Shure, she held senior roles at Barco, where she successfully led Sales and Marketing across the Middle East, Africa, and Asia Pacific. Her tenure was marked by streamlined operations, optimized channel programs, and consist