Shaping the Future of Media and Entertainment

IBC 2025, set for September 12–15 in Amsterdam, will bring together professionals to explore the future of media and entertainment. The event will feature 1,400+ global exhibitors, cutting-edge innovations, and key discussions on AI, sustainability, and shifting business models. With a theme of Shaping the Future, IBC 2025 is positioned as a catalyst for transformation across broadcast, streaming, and content creation industries.

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When it comes to streaming, audiences have a wide selection at their fingertips. With so many options available to customers, a key differentiator when considering where to watch content is often the user experience. Prime Video continuously strives to provide the best streaming experience possible, from helping customers find the perfect movie (or the next binge-worthy series) to watching the big game (even when you're late). Generative AI is responsible for powering many of these improvements.

The International Broadcasting Convention (IBC) 2025, set to take place from September 12-15, 2025, at the RAI Amsterdam Convention Centre in Amsterdam, Netherlands, promises to be a pivotal gathering for the global media, entertainment, and technology industries. As the world's leading broadcast media and technology show, IBC 2025 will bring together innovators, decision-makers, and creative visionaries to explore transformative trends, showcase cutting-edge solutions, and foster collaboration. With an expected attendance of over 45,000 professionals from more than 170 countries and 1,400+ exhibitors, this year's event is poised to continue IBC's storied legacy while setting the stage for the future of the industry.