17 NEW TECHNOLOGIES: RESHAPING MEDIA AND ENTERTAINMENT IN THE DIGITAL AGE

India's media and entertainment sector is rapidly evolving, driven by Al, immersive realities, and data-driven personalization that converge traditional broadcasting with digital platforms. Valued at INR 2.5 trillion in 2024, the industry leverages global innovations to deliver localized, interactive content, with digital media claiming 41% of revenues. By addressing ethical challenges and upskilling workers with new tech, India is poised to lead in creating accessible, culturally resonant narratives.

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The media and entertainment (M&E) industry is undergoing a major transformation through the integration of advanced technologies such as artificial intelligence (AI), immersive interfaces, and digital broadcasting tools. These innovations are driving a global shift toward flexible, interactive, and personalized media experiences.

AI-powered personalization, cross-platform interoperability, and digital self-service tools are reshaping how content is created, distributed, and consumed. The industry is moving beyond traditional formats to embrace dynamic, user-centric models that prioritize accessibility and engagement.

As the M&E sector evolves, it is increasingly defined by its ability to adapt to digital trends, deliver tailored content, and support seamless interaction across devices and platforms. This convergence of technology and creativity positions the M&E industry at the forefront of the global digital revolution.