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I paid for Microsoft Windows.Why does it push ads on me?

PCWorld

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June 2023

Microsoft should bug people who don't activate their copies of Windows, if they have to poke at someone

- ALAINA YEE

I paid for Microsoft Windows.Why does it push ads on me?

That copy of Windows on your PC was paid for by someone—generally the vendor who sold you the computer. In my case, I paid for it myself as a DIY builder.

So why does Microsoft nag me to use its product the way it thinks I ought?

It started in ads in Windows 10 (fave.co/ 42XALlO) about operating system features and other Microsoft products, which partially cooled off. (Thankfully.) But we’re about to hit a new peak in Windows 11, where alerts will spread beyond the notification center. Now those kinds of ads are headed for the start menu (fave.co/432Dien). Not only that, but they’re set to badger people with local accounts (fave.co/3pHCygy), highlighting reasons to sign in with a Microsoft account.

Y’all. Respectfully, no.

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