Apple in 2025

Apple looks set to have a very strong year with lots of software and hardware to enjoy

- DAVID CROOKES

Should Apple ever release a crystal ball, then we wouldn't need to speculate about what the company is set to do over the coming months and years.

We could simply gaze into the iBall, ask Siri to foresee the future and tap and swipe on the 5K Retina spherical display to see the exciting products Apple can't wait to show us. Apple Intelligence could then help us comprehend the information and we could save it to iCloud for later review.

Until that day arrives, however, we must rely on traditional research to shed light on Apple's anticipated releases in the coming months. By analysing the past, monitoring current and future trends, seeking leaks and considering analyst insights, we can make reasonably accurate predictions. Additionally, we can indulge our imagination, as Apple has a history of unexpected surprises such as the colourful iPod socks released in 2004.

With that in mind, then, we can say with great certainty that it's going to be another fruitful year for Apple. "The Apple machine will keep churning out new devices that work elegantly together," Mark Gurman, technology expert for Bloomberg tells us. It doesn't take an (Apple) genius to work out that some of those devices will be new iPhones, iPads and Macs.

"But I wouldn't expect anything gamechanging or revolutionary that will, alone, take Apple to new heights. The days of Apple ushering in major hits that can take supercharge revenue like the iPhone, iPod, Apple Watch and iPad are over - at least for now," he says.

Not just hot air

Yet exciting developments are still on the horizon. Building on the patterns observed in recent years, we're likely to see an iPhone 17, an iPhone 17 Pro and an iPhone 17 Max launched around September. The iPhone Plus may well be dropped and we expect the Pro and Max devices, at the very least, to undergo significant redesign.