Meghan's BIG Gamble
inTouch
|March 10, 2025
Meghan Markle's latest update to her lifestyle brand sparks confusion and scorn
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DOMESTIC DUCHESS
"I've always loved cooking and crafting and gardening. This is what I do," Meghan said in her video. "I haven't been able to share it with you in the same way for the past few years, but now I can."
She's starting over yet again. Nearly a year after launching American Riviera Orchard with a mysterious website and a limited batch of jams sent to celebrities, Meghan Markle breathlessly announced a rebrand of her company in a Feb. 18 Instagram video, seemingly filmed by Prince Harry in their Montecito, Calif., backyard. Acknowledging that there's been "a lot of curiosity" about her business, Meghan revealed that she changed the name to Ever After. On the revamped website, she posted the new logo over a photo of her with her daughter, Lilibet, 3. "I will keep sharing behind the scenes tidbits with you here as we ramp up to launch," she wrote in the caption. "I can't wait for you to get your hands on everything we've been creating."
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