Blonde girl SUMMER

How to go lighter while keeping your colour bright, shiny and brass-free all season long.

- Kate Lancaster

Going blonde for summer is a seasonal rite of passage – but the reality is that blonde hair needs more protection, moisture and maintenance at this time of year.

As anyone with first-strand experience can attest, effortless sun-kissed highlights are anything but effortless, as UV exposure, salt water and heat styling all accelerate dryness and brassiness. Then there's the chlorine that comes with all those pool days, which can leave even the brightest blonde looking dull or uneven.

So whether you're planning a fresh lift or want to keep your colour looking salon-new all season, a few strategic tweaks to your routine can make all the difference. Here's exactly how to go blonde – and stay blonde – the right way this summer.

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