BEAUTY BURN OUT
WHO
|September 15, 2025
Whoever coined the phrase “less is more” clearly forgot to pass on the memo to the beauty industry.
Thanks to the reigning arbiter of beauty trends - ahem, TikTok - elaborate routines featuring mouth tape, sheet masks, chin straps, serums and anti-ageing potions have become the new norm. The end goal? Skin so shiny it could be mistaken for a glazed doughnut. Er, yum?
And while some of these trends have come and gone, one ritual that refuses to budge is the 12-step skincare routine.
Originating from Korean beauty rituals, the detailed technique involves layering multiple products in a particular order to achieve that coveted glass skin glow. Great in theory - but much harder to find time for in real life. Skincare, explains how you can streamline your routine without sacrificing results.
CUSTOMISED CAREDespite what the 12-step skincare routine might have you believe, Singh stresses that there’s no solid evidence that complicated beauty rituals are better - or even necessary for healthy skin.
In fact, layering too many product types, especially in the wrong order, can leave your skin vulnerable to irritation, sensitivity and a compromised skin barrier.
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