HERITAGE, MIRRORWORK & A GLOCAL AUDIENCE VIPUL SHAH

Those who visit his design-charged Ganesh Emporium in Udaipur come away charmed by the spirit of preservation and reinvention observed in the space, as well as his boho-chic bags, jackets, and dresses. HELLO! talks to the creator of the eponymous brand, which owes its vibrancy to legacy and a globe-trotting lifestyle

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His Ganesh Emporium atelier in Udaipur has the grandeur and antiquity of a 17th-century haveli, boasting 65 galleries and merchandise once associated with royalty who sought the finest artisanal fabrics, handicrafts, and bespoke décor rooted in antiquated aesthetics. Today, Vipul Shah has added a fashion-tastic spin to the vintage crafts of the city. From Julia Roberts to Karan Johar, Lisa Ray to Aishwarya Rai Bachchan, all have worn his captivating, richly embellished glocal jackets, while others come looking for his statement boho bags. Mothers of brides-to-be reach out to him for trousseau potlis featuring intricate needlework.

HELLO! gets talking to the creative genius who integrated his global exposure with his rich design inheritance.

We read that you were born into a family that already preserved antique Indian handicrafts...

My family has dedicated generations to curating and preserving India's textile and craft heritage. At Ganesh Emporium, my parents and grandparents collected vintage textiles, handwoven rugs, pichwai paintings, antique furniture, and curios from across the country — not just for commerce but cultural preservation. By housing them in a 17th-century haveli (next to City Palace) and keeping the collections alive for global audiences, we created a living museum of Indian artistry. That spirit of preservation shaped my own creative journey.

Tell us how you integrated your global exposure with Rajasthani craft in your unique way.