ARCH REVIVAL

Here's how to shape, fill and tint your way to eyebrow perfection

- Julia McEwen

If you want to define your visage in the simplest way possible, nothing beats the transformative power of well-groomed brows. "They can shape your face and add balance," says Haley Bogaert, owner of Toronto-based HBFace - a beauty brand and studio. "Simply put, they frame your face."

This year's brow trends run the gamut from skinnier and sleeker (think Bella Hadid) to fuller and fluffier (hello, Lily Collins). But just to be safe, experts agree that any major hair removal should be left to the professionals.

At Benefit Cosmetics Canada, "We map out the eyebrows and then use a combination of wax and tweezers to create a unique shape that fits you," says Shannon Calvert, national brow and beauty authority.

Whether you're enamoured with the buzzy new brow service of lamination or thinking about changing your shape, there's a style perfectly suited to your preferences. But the array of options can be overwhelming.

Here, Hello! Canada gets the pros' tips and takes on the latest trends and treatments, and how to pick the right shade for you.

A FULL LOOK

If skinny brows aren't your thing, go big à la Brooke Shields (who popularized the look back in the day) or Lily Collins, who's showing us that full-bodied, bushy brows transcend mere trends. "They remind me of a modern version of Audrey Hepburn's," says Shannon of the Emily in Paris star.

The brow goals we're talking about are soft, fluffy arches that retain their natural shape while creating a bold and striking appearance. "Trending or not, I'll always love a fuller brow," says Haley, who prefers them sculpted rather than wispy and wild.