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DRIVING CHANGE: THE IMPACTFUL TALE OF LOOCAFE IN INDIA

Hashtag Magazine

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February 2024

In the heart of India, LooCafe stands as a symbol of transformative innovation, rewriting the narrative of public hygiene. Founded by visionary Abhishek Nath in 2019, LooCafe is a testament to the power of a simple idea to revolutionize an entire industry. In a recent interview, Vedant Nath, leading Innovation, Technology, and Marketing at LooCafe, and Shambavi Mishra discussed the initiative's evolution and its significant impact on changing the landscape of public toilets in India.

- Shambavi Mishra

DRIVING CHANGE: THE IMPACTFUL TALE OF LOOCAFE IN INDIA

Driven by Abhishek's expertise in facility management, LooCafe was born out of the critical gap in public sanitation despite the Swachh Bharat Mission's push for cleanliness. The first LooCafe in Telangana, Hyderabad, began a journey toward improved sanitation and hygiene in public spaces.

LooCafe operates on a unique public-private partnership model, collaborating with the government to provide clean and well-maintained facilities. This patented and trademarked product of Ixora Group, a pioneer in healthcare and waste management, has been well-received, transforming the public restroom experience and contributing to a cleaner, more hygienic India.

Can you shed some light on how LooCafe came into existence?

LooCafe, conceptualized in 2018 by our founder Abhishek Ravinder Nath, emerged as a response to the critical issue of open defecation and public urination in India. The Swachh Bharat Mission highlighted the urgent need for accessible public toilets in a country with a population of 1.4 billion.

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