SNOW GLOW

Alpine skin is top of our beauty wish list this season, with the flushed, rosy look easy to achieve even if you've never hit the slopes

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Butter skin, watercolour makeup and “cherry-coded” are all beauty trends that have dominated in 2025, but for cosy season, the makeup world is leaning into a more timeless aesthetic, with fresh Alpine skin becoming our most coveted look for winter.

“Alpine skin looks like snow and sun mixed together,” says the makeup artist Nic Chapman of the flushed look, which she likens to the light of sunrise reflecting on fresh powder. “It’s lightly glistening, as if you’ve just finished an outdoor workout in crisp air.”

This mountain-inspired makeup creates a “just stepped off the slopes” appearance, with a shimmering – but never sparkling – rosy glow.

Alpine skin is a new take on last year’s viral cold-girl makeup, in which blush was applied all over the cheeks, focusing on the apples, temples and even undereyes.