Scents & sustainability

A market for fragrances that are good to the Earth as well as our senses is on the rise. Here, we share some of our favourite makers leading the way in planet-friendly perfume...

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You've got your recycling routine down to a fine art and always reach for organic produce, but have you ever considered the impact your fragrance might be having on the planet? According to trend forecasters, 2025 will be the year we start thinking more critically about where our fragrances come from and the impact they are having on our ecosystem.

Here, we round up our favourite luxury brands that are putting the planet first.

A RICH HERITAGE

For Guerlain, a commitment to sustainability is nothing new. This year, the renowned fragrance house announced its dedication to reducing its carbon footprint and sourcing ingredients ethically. The latest addition to the brand’s Aqua Allegoria collection, Rose Verde, is formulated with up to 95% naturally derived ingredients and alcohol from responsibly farmed beetroot. Eco-conscious efforts also extend to packaging, with a focus on refillable bottles and recycled materials without compromising on chic silhouettes. guerlain.com/uk

THE NATURAL APPROACH

Australian brand